Ovarian Cancer - Awareness Campaign

Creating a set of graphic design assets for shop front and online advertisements on ovarian cancer awareness with Camera Warehouse involves a thoughtful and sensitive approach to the subject matter while maintaining the brand identity of Camera Warehouse.

Here's a brief outline of the process:

Research and Understanding:
- Conduct research on ovarian cancer awareness to understand the key messaging, themes, and visual elements commonly associated with the cause.
- Understand the branding guidelines and tone of Camera Warehouse to ensure coherence across all assets.
Concept Development:
- Brainstorm ideas for visually engaging and informative graphics that effectively communicate ovarian cancer awareness while incorporating Camera Warehouse's branding.
- Consider different formats such as posters, banners, social media graphics, and website banners for both shop front and online advertisements.
Design Creation:
- Create a series of designs that incorporate relevant ovarian cancer awareness symbols such as empowering messages and statistics.
- Utilise a clean and professional design aesthetic that aligns with Camera Warehouse's branding, ensuring legibility and impact across various platforms.
- Pay attention to color choices, typography, and imagery to evoke emotion and encourage action.
Iterate and Review:
- Review initial designs with stakeholders from both Camera Warehouse and ovarian cancer awareness organisations to gather feedback.
- Iterate on designs based on feedback, making necessary revisions to ensure the final assets effectively convey the intended message and resonate with the target audience.
Finalisation and Distribution:
- Finalise the selected designs, ensuring they meet all technical specifications for print and digital platforms.
- Develop a comprehensive plan for distribution, including placement strategies for shop fronts and targeted advertising campaigns online.
- Coordinate with relevant teams or vendors for printing and distribution of physical materials for shop fronts.
Monitoring and Evaluation:
- Monitor the performance of the graphic design assets through analytics and feedback mechanisms.
- Evaluate the effectiveness of the designs in raising awareness about ovarian cancer and driving engagement with Camera Warehouse's brand.

By following these steps, we can ensure the creation of a set of graphic design assets that effectively promote ovarian cancer awareness while maintaining the integrity of Camera Warehouse's brand identity.